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Is Content Really King Today?

If you belong to the digital industry, then you must have heard the phrase that says, “Content Is King” multiple times by now. Well, the phrase is quite popular in the industry but at the same time, it is also the most misinterpreted saying.

Most of us confuse the phrase by terming the content to be superior to everything else. That’s not true. In fact, content is considered as king in the digital world is simply because it is the central part of every online business. In addition to the content, there are many other factors that are equally important.

The phrase, “Content is King”, is somehow confusing the people into believing that all you need to do is produce content and you will dominate the digital world. Most of it is true, but you can’t possibly dominate the industry by content alone all the time. Also, the type of the content is something that matters a lot too.

Content is the Hub of this Digital World

To understand this, you must understand the core definition of content. Initially, the phrase, “Content Is King”, was made popular by the SEO experts. The basic reason to come up with something like that was mainly because of the domination search engines had over the web.

Search engines relied heavily on text-based content to rank pages for different search queries. Initially, the keyword density and few tweaks within the Meta tags guaranteed higher rankings in those days. However, with the competition rising and almost every single website following the suit, the search engines had to come up with other search signals to keep up with the changing trends, especially Google.

A Comeback for Content, thanks to Search and Social

Among these new search signals, backlinks got immense popularity as the strength and quality of a web page was now accessed by the number of the backlinks the page has produced till date. As the webmasters realized the value of back links and started manipulating the web industry, Google took the initiative to balance out the quality with quantity. This step from Google brought everyone back to creating useful and better content.

Content Marketing

At the same time, social media emerged as one of the best platforms to generate traffic merely based on the shareable factor of the content as well as the influence of the brand. And, that changed it all. The content is no longer a mere text-based article but it got its true meaning.

Anything or everything that’s shareable, useful or interesting became the content in the 21st-century digital world; irrespective of its media. Now, it could be a video, an image, a blog post, an eBook, a podcast, a slideshow or anything that attracts the people. The definition of content has always been the same. However, it took some time for the industry to relate to its true meaning. The reason being that text-based content dominated for a long time as it was always the focus media for most of the digital marketers in the early days of dot-com industry.

But, Is Content Alone Enough?

Content has become so huge in the past few years that it has spread its importance across various industries. Earlier, content was simply used as a promotional tool within the media and advertising industry, both online and offline. Today, it is widely accepted as a great medium to influence people and the internet has played a fantastic role in developing content as the core of everything.

Yet, I don’t think that content is king today anymore. It used to be 4-5 years ago, but today it’s just the core element of a huge industry. There are various different factors associated with it and the industry is no longer a monarchy today, but a community.

Three Factors Dominating Digital World Including Content

The current industry is dominated by three main factors and content is a vital part of this group.

These factors are as follows:

Content is the Core

Yes, content will and always remain the core element in the web or digital industry. Without content, there’s no media and without media, there can’t be any engagement between the business and consumers. However, content alone isn’t enough.

Today, the web is filled with millions of pages with all sorts of contents. It is tough to assess the quality of the web content about the same topic shared on multiple web pages. Search engine rankings are highly dominated by authority websites and it diminishes the only chances for the new websites or business totally.

However, we are known for our adaptation skills. And, hence the industry has adapted well with such domination over the search industry and opened gates for people with better skills through different social media channels and other community driven platforms.

Influence is a Necessity

Here’s where the second important factor comes into play. Influence is the key element for your content to be seen, read, watched or downloaded. No matter, what type of online business you own, or a website you run; if you are influential within your industry, your content will get the required attention.

Influencer Marketing

Content shared by influential people in the industry get the much-needed interactions with reshares or retweets. Hence, it helps the content reach people across the globe or if targeted well, then it will spread across the demographics set by the influencer through his/her network.

Just developing or creating quality content is not enough today. Everyone’s doing that. To stand out, you must develop your influence over the niche and build your own network to gain attention instantly when you share the content.

Outreach of your Brand Plays an Important Role

Well, influence will do the trick to some extent. However, you need to build a brand out of your influence to gain big in the industry. Having an extended brand improves your customer outreach through different social media channels.

Brand Development

Also, with a good brand value, you gain trust within your market base, which in turn helps you spread your word instantly via quality content. Today, relying on one channel is not enough to beat the competitors.

No matter how great is the quality of your content, until and unless there’s a brand name attached, it’s just some random content shared on the web. This is the reason why big companies and web portals around the globe invest a good amount on building brand over various social channels.

Over to you!

Long story short, Content is no more the king. Still, content is an important part of this industry and in order to build your online empire, content creation, optimization, and marketing are vital.

Hence, in addition to creating the content, also build your influence in the industry, thereby developing a brand for yourself or your company.

26 thoughts on “Is Content Really King Today?”

  1. Rama Krishna says:

    This is one of best way to explain here what i had seen here fr your content is king in SEO department. Thanks a lot for sharing with us.
    Regards
    Rama Krishna

  2. Viki Debbarma says:

    Being a beginner to this platform, I am trying my best to put a quality into content writing.
    But sometimes i find very difficult to understand it.

  3. Gary Campbell says:

    I like how you described importance of good content . You can be the best blogger and form great relationships but if those people come back to your content and it’s bad, you’ve wasted their time and yours.
    I also feel like you shouldn’t spend all your efforts trying to connect with the people at the top of your industry in hopes they give you a shutout.
    Gary Campbell recently posted…GBP May Stand More To Lose Than EUR After Terror AttackMy Profile

    1. Rajeesh Nair says:

      Exactly my point. Nobody should put all their efforts in one direction. Instead, they need to be smart. Even good content needs that initial push and without proper engagement or publicity, the content won’t get the needed attention it deserves.

  4. Tracy Roy says:

    Historically, it has been said that “Content is King.” But in the Information Age, content is relatively easy to create, imitate, access, and obtain. How many 2×2 interpersonal styles models are there that assess exactly the same dimensions, but are just labeled differently?

  5. Annette Gallant says:

    Great article Rajeesh
    Valuable content may not be easy but it is an essential tool if you are going to grow and sustain a successful business in today’s web-driven world. Creating and consistently delivering this type of information takes effort. You need to build a deep understanding of the needs of your target client base and of where and how you add value. It also takes time and skill.

  6. Graham Watts says:

    While content creation is on the rise, only 30pc of business-to-business marketers say that they are effective at content marketing. Do you know the reason why?

    1. Rajeesh Nair says:

      Because, content marketing is actually marketed by the digital marketers as a royal thing, as a king. When it is a medium to attract your targeted consumers by sharing something interesting and informational rather than addressing them with sales pitch directly. Content is simple and can be effective if used smartly with quality investment. The more it is seen as complex concept, the more businesses will remain skeptical about it.

  7. Thelma Roybee says:

    Perfectly right….Socializing is also the most important step by attaining a higher position on SE.

  8. Farkhana Iqbal says:

    Persoanlly I Don’t agree with “Content is king” Phonemena. I have seen many website with less content but ranks higher than the websites with full of content. Its all about SEO, the strong On-page is the king.
    Farkhana Iqbal recently posted…ISI full form – ISI stands for – Pakistan intelligence agency ISI AbbreviationMy Profile

    1. Rajeesh Nair says:

      Thanks Farkhana for the comment…

      And, yes I strongly agree with your views. But, again I don’t believe there’s any King or Queen in the Digital Marketing world… Everything is important and one can triumph only when all of them is in sync with each other…

  9. Vayam says:

    Hi Rajeesh,

    I must say that “Quality rich content” is the King of Digital Marketing. If your website has quality rich content, perfect images, sitemap etc. then surely your site will rank high. Amazing article. Thanks for sharing.

  10. jhemee says:

    Hi Rajeesh,

    I think having a good content with humor and information is good enough. Thanks for sharing this information to us. I enjoy reading your blog.

    Regards,
    jhemee

  11. Dhaval Parmar says:

    This is one of best way to explain here what i had seen here fr your content is king in SEO. Thanks a lot for sharing with us.

  12. Dhaval Parmar says:

    Being a beginner to this platform, I am trying my best to put a quality into content writing.
    But sometimes i find very difficult to understand it.

  13. varsha says:

    Thank you for sharing nice article,good content is always king.

  14. David Vu says:

    Thanks for sharing. I agree with you, as Bill Gate said: content is king, by the way: backlinks is queen. I think backlink has a huge important role in online marketing strategies.

  15. Saeed Jatoi says:

    Hi Rajeesh,

    Very nicely and detailed expolained, and no noubt content is still king, but there are lot of other factors matters too. For ranking we must have unique and quality content plus we must do IN PAGE correclty, otherwise there will be no value of content !

  16. Harish reddy says:

    Content Quality is everything .Thanxs for sharing

  17. Pekka Pelkonen says:

    Content is really important factor, indeed. It can be also the downfall if you can’t utilize it as you have explained it.

    Cheers!

  18. Elise says:

    Yes! That is a perfect way of explaining it. People so frequently misunderstand the difference. Quality content is what the business/marketing revolves around but cannot exist alone – a business will not magically grow out of just content and nothing else.

  19. Rich Amor says:

    I don’t think so. Backlinks and domain authority is still the king.
    I have created a new site, a fresh site, and then created a long articles (about 1500-2000 words), added some photos with valid attributes/markup, and then embedded a new video with valid schema. But after 2 weeks, they are hard to ranked on at least at page #2.
    But on the other site, with good DA, and good links, the article (no video, only one image) could ranked at the page #2 in just around 24 hours.
    So I conclude that backlinks and DA is still the main priority of the ranking signals.

  20. steven rooney says:

    i really hope content is still king. i like that google is rewarding genuine relevant content. I spend a lot of time on this.

  21. himanshu says:

    Good content with great off page efforts both is important.As we know content is king.Thanks for sharing this information with us.

  22. George L Hays says:

    I am really appreciate the blogger which provides the research details and increase my knowledge. I am also looking for such type of info which proved to be useful for me in the future.

  23. Aditya Singh says:

    Nothing can improve a blog Growth rather than the quality of content. Everyone must concentrate on Improving the content. As the awesome content can bring more viewers to any website.

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