What is Cornerstone Content and How to Write One?
The web has become home to a vast sea of a myriad of contents. Nowadays, every bit of information is on the web, but only cornerstone contents, the great ones, are noticed. In this article, we will talk about the characteristics of cornerstone content and how you can come up with one.
What is cornerstone content?
Cornerstone content is a certain kind of content that offers outstanding value to its readers. Well-researched, exceptionally great content lies at the heart of cornerstone content. It is the type of content that leaves an almost indelible imprint in the minds of the readers. The message sticks and influences people in a way that no other kind of content does. It is what will bring your readers back to your website again and again.
How to write cornerstone content?
1. Know What Your Readers Need
Keep in mind that internet users are rational individuals with diverse needs and interests. They are always in search for something new and interesting. As a writer or blogger, it is your duty to know more about your target readers. As much as possible, exhaust time and effort to study their preferences and find out what they are looking! Then, strive to give them just that and more.
2. Research Well
Keep in mind that you are competing with a whole bunch of other websites and bloggers for the attention of internet users. So, make it a point to always offer your readers something worthwhile to read. Cornerstone content boasts of a well-researched, meaty content. Don’t just parrot what other people have written. Write something unique and distinct to stand out!
3. Identify the Keywords that Your Readers Would Search For
Once you have gotten to know your readers and researched about the topic you would write about, it’s finally time for you to write. But, take note that writing cornerstone content is not similar with writing a simple article or paper. Writing cornerstone content requires you to focus not just on producing good content, but also on using keywords. Identify the most probable keywords that your readers would search for in relation their needs and preferences. Use those words prominently in your article to encapsulate the main ideas and message that you want to convey to your readers. This is an effective way to make your work more accessible and noticeable to internet users.
Think of ways on how to present the information you have gathered in the most appealing and heartfelt manner. Don’t write something plain and boring. Give out as much information as you can to your readers, but don’t do it at the expense of providing entertainment. Remember that learning is fun! And that’s what your readers are expecting from you.
5. Think of a Good Title
Your article title or headline must grab the attention of readers at once. Make it as interesting and intriguing as possible. Be precise and be careful in choosing the words that you will be using. Overall, the title must give your readers a good, rough picture of what to expect in your work.
6. Webpage Design & Aesthetics
The design of your webpage is what your audience will see first. So, it is very important to make it as beautiful and pleasing to the eyes as possible. Design your webpage in such a way that it corresponds with the topic of your work. Make it look pleasing, entertaining and intriguing to the readers at first glance to immediately attract their attention and interest. Also, make the combination of colors, fonts, and pictures in your webpage reader-friendly. Refrain from using colors which hurt the eyes or are very distracting. Aside from an exceptionally, good content, give them an exceptional reading experience as well.
It takes time, effort, and dedication to come up with cornerstone content. But it will surely be worth the effort once you start getting those likes, retweets, shares, and +1s. So what are you waiting for? Write your cornerstone content now!